The question “how to sell furniture online?” sounded trivial to me at first. But it’s not as simple as setting up an online store on good hosting and buying ads with a well-calculated margin.
Especially after a year of dealing with COVID-19, we saw an influx of new people and industries wanting to expand online. Google’s Firmy Jutra initiative organized a webinar on this topic. I figured it was a good opportunity to show how Tylko.com does it in an innovative, fully online way. Without glorifying buying ads that are very often too expensive or simply targeted at the wrong user. I focused on how Tylko’s philosophy makes online selling easier through a remarkable focus on user/customer needs. No unnecessary bull.
The result turned out quite decent. Below is my presentation, slightly cleaned up because we had some technical issues with the slides. Fortunately, I recorded the webinar and used DaVinci Resolve to make the slides more visible.
Video table of contents:
- 00:30 - Tylko.com company intro video.
- 01:13 - Furniture configurator and AR (augmented reality) app.
- 02:42 - Tylko.com setting new standards in the furniture industry.
- 03:15 - DTC (Direct to Customer) model.
- 03:53 - Automating furniture design, configuration, and production.
- 04:52 - Furniture types and categories.
- 05:33 - Photos from Tylko furniture shoots.
- 06:33 - Tylko’s 2020 sales during the COVID-19 pandemic and lockdown.
- 08:10 - Media mix.
- 08:45 - Google Ads for furniture - as a traffic and sales source from search.
- 09:14 - Strategy: drive action, influence consideration, build awareness.
- 10:02 - User-first approach - user oriented online strategy.