Practical insights from performance marketing work. No theory, no buzzwords — only what I actually test and implement.
Six controlled runs, one engineering ticket, configurations A through F. Sonnet 4.6 plus a four-bullet efficiency addendum used 27% fewer turns and 24% fewer output tokens than the same model unprompted — and the more expensive Opus 4.7 brought zero quality gain at 1.5–2× the cost.
Read article →Google Ads audits in 2-3 hours instead of a full day. Meta Ads analysis with automated guardrails. Here's what I actually built with Claude Code for real clients — and what broke along the way.
Read article →A retired programmer showed me Claude Code on January 30. By March, I'd built audit tools, a website, an ADHD task board, a fundraiser for a dog's surgery, and a dystopian video game. This is the honest story.
Read article →How do you sell furniture online? It's not as simple as setting up a shop and buying ads. Here's how Tylko.com built a fully online, user-first approach that set new standards in the furniture industry.
Read article →Did your product count in Google Merchant Center suddenly multiply? You didn't add new products, yet the numbers jumped up to 9x. Here's what happened and how to diagnose it.
Read article →A curated collection of Google Shopping resources: product feeds, campaign optimization, structured data, promotions, and troubleshooting rejected products.
Read article →The best administrative recipe for organizing Google Ads accounts. Messy account structures are an epidemic - here's how to fix it with Manager accounts, proper user access, and credit lines.
Read article →Whatever you choose, however many roads you travel, I hope that you choose not to be a lady. I hope you will find some way to break the rules and make a little...
Read article →A few ideas for testing ad copy in Google Ads - from reducing text to highlighting numbers and using keywords in subdomains.
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